RELEVANT EXPERIENCE

SOLVE(D) - IPG HEALTH

07/2019 – Present | New York City, NY

Implemented technical and content SEO updates for over 10 high-profile clients in the pharmaceutical vertical; one account experienced a 200% growth in YoY organic traffic and consistent QoQ improvements in engagement metrics
Defined and activated SEO/SEM tactics for major accounts at SOLVE(D) and provided follow-up data analyses to help clients act on key insights
Developed and refined key SEO processes in the stringent healthcare regulatory environment, including schema markup programming, metadata guidelines, and quality assurance
Led the development of internal digital tool, helping to reduce a key SEO task by 3 hours
Partnered with Development and Project management teams as a subject matter expert on SEO workflows, requirements, and best practices
Researched key industry trends on AI-powered Search experiences and pioneered the evolution of the Search practice

06/2018 - 08/2018 | New York City, NY

Analyzed syndicated data, industry reports, and government datasets to form an insight-driven story for the intern project’s original campaign.
Developed cross-channel strategy and channel ecosystem for the intern project’s campaign, leading to a winning pitch out of 6 teams in front of representatives from Nationwide and the account team.
Devised a process to aggregate industry updates for Ogilvy’s Social Practice within 20 minutes every day.
Conducted social listening on Foot Locker and Dairy Queen using Crimson Hexagon dashboards, thereby identifying over 7 major conversation drivers.
Evaluated and curated the best from over 50 Cannes Lion cases to present to the Social Practice nationwide.

GPA: 3.94 | Summa Cum Laude | Fox Business School Honors Program

An empirical comparison between two prominent languages in data analytics with focus on code, packages, and tasks

Produced over 8 code samples of key analytical tasks using equivalent packages in both Python and R (Link).
Designed an interactive dashboard using Tableau to compare each language’s prevalence and popularity (Link).

SEMRush, Google Keyword Planner

HTML, CSS, JavaScript (SvelteKit, Next.js)

Microsoft Excel, Tableau (Public Profile), Power BI, Google Data Studio (Example)

Google Analytics (GAIQ), Google Search Ads, Google Marketing Platform (DoubleClick Manager, Display & Video 360)

Qualtrics, Social Listening tools (Crimson Hexagon)

Python (Github), R, and SQL (PostgreSQL)